Football analysis built to be tested.

1. Define the question

Every analysis begins with a specific market, timeframe and hypothesis. We decide what would support or reject the idea before reviewing the outcome.

2. Collect and prepare data

We use structured historical match and market data, check consistency and exclude records that cannot be compared reliably.

• Comparable competitions and market definitions
• Consistent timestamps and odds
• Documented exclusions and data limitations

3. Test without rewriting the rules

A useful pattern must survive a meaningful sample, different periods and realistic market conditions. Rules are not changed simply to explain a losing result.

• Backtesting and out-of-sample checks
• Sample size and variance review
• No guaranteed return assumptions

4. Validate risk and price

Probability alone is not enough. The available price, expected value, stake size, drawdown and total exposure are considered together.

5. Document live performance

Published selections are recorded with their result. Losing periods remain visible, and historical performance is never presented as a guarantee of future results.